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Writer's pictureRick Titus

What's in a NAME...and what's in store for EVs?

DID YOU KNOW:

...That the appears to be a lot of confusion regarding EVs including everything from the name of Ford’s Mustang Mach-E to whether or not the market is real and how the U.S. plans to to charge all these new mandated power users? Using diesel, gasoline or coal in overtime to service the newfound power demands seems contradictory to the “green planet” policy the Government is pushing. Lakes that power turbines are running out of water and the power grid itself isn’t in the best of condition. That leaves solar and wind power to lend a hand, but if demand goes as fast as the Government is requiring, a lot of questions continue to go unanswered. Home charging at variable rates and costs is set to largely handle the the demand, but on the “open road” or during long trips, drivers will find that charge stations are well behind the need and will continue to lag for some time...which scares consumers away from investing in a pure EV.

Ford Motor Company, who is seriously tight lipped about future products, decided to call their first pure EV the Mustang Mach-E. This one move has stirred considerable reaction with fans of the famous mark. We can tell Ford has plans that will develop off the new Mustang platform, but the company isn’t sharing any of its long term thinking.

When we tested the new Mach-E, we didn’t review the name; we tested the vehicle on the merits of the product consumers are buying: Drivability, handling, ease-of-use, flexibility, power and performance. The Mach-E is a whole new driving experience for consumers and it stands as one of the best of the new EVs on the market. At no point during our review did we test the badge on the vehicle’s flanks. The goal was to share insight as to the product for consumers; judging its name would have been of no use. Funny how most the name concern come from people who don’t even own a Mustang and when asked, the buyers of the new Mustang Mach-E generally don’t care what it’s called.

Social media response to our road test had a lots of anger and speculation from everything from the name to where EVs (and their power supply) are going to be. Billions of dollars have been spent on the development of these vehicles worldwide and as they come to market now, they reflect great gains in power and range that only continue to improve. The great things about electric vehicles are updates and improvements that will be easy to add by simply plugging in the new manufacturer codes and buyers will have current status with the tech. Every current manufacturer has new EVs in development and the market is about to see a huge increase in selection. Most manufacturers have committed to being out of the Internal Combustion Engine business by 2030 and many even five years sooner than that.


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