DID YOU KNOW:
...That the rapid development and market growth of electric vehicles is going to quickly have an impact on the current and near future gasoline powered vehicles? Though little of electric vehicle technology will make it to current gas driven automobiles, the overall design, and in large point, the marketing of these new vehicles will alter how gas vehicles get sold and owned.
Every company who becomes a player in the electric vehicle market will change its advertising and selling focus. This is a new day, a new market and a new customer; they better treat it that way. Pushing gas engines to electric vehicle customers will be a complete waste of an advertising budget. Even showroom appearance is going to change to represent the new green and clean lifestyle the customer envisions that their new electric vehicle is going to bring them.
Service departments will also be taking on a whole new look over the next few years as electric vehicles become the majority of new technician training and the service department's testing servicing equipment. Tires are different, batteries will be different and most importantly the customer will be different...nobody equates grease and oil as part of the electric vehicle experience. Service departments will be selling more faster home charging units with installation and chip/program updates will be regular parts of every visit.
Last point: roadside signs advertising gas and beef jerky will soon include “charging station info. The world as we gasoline types know it is about to change — again.
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