WHAT'S in the BOX?!

DID YOU KNOW:

...That a number of automotive designers are approaching fresh vehicle designs from the interior out? They apparently feel that the customer is more interested in luxury and tech functions. This concerns us, because we’ve seen the outcome of exterior design when it's merely considered as just "packaging" for the interior. Granted, consumers want comfortable and tech-savvy vehicles, but we’ve never been asked for a recommendation of an ugly car that has a great interior. Yes, the consumer sits “in the vehicle," but they are still seen from outside the vehicle. Most of us are too vain to want to be seen in an ugly car.